Work with a Meta & TikTok creative strategist
Ongoing research, angles, hooks and scripts — reviewed and iterated as results come in, not delivered once and left.
Creative Strategy
Monthly angle research, hooks and creative briefs for your Meta and TikTok ads — sharpened as your results come in, not a one-time report.
- Monthly competitor and angle research across Meta and TikTok
- A steady stream of hooks, scripts and briefs your team (or mine) can produce
- Angles iterated as your own results come in — not set once and forgotten
- A short compliance check on claims and testimonials
- Direct access between deliveries, plus a monthly review call
Creative Audit
A single report built for your brand: what your competitors say in their Meta and TikTok ads, and the angle your ads should test next. The way most Creative Strategy engagements start.
- Your active ads reviewed against 10-20 competitors on Meta and TikTok
- A gap map: saturated, emerging and white-space angles
- 3-4 hooks written and ready to test
- Delivered as a report, plus a 20-minute walkthrough call
How it works
1. Book a free call
Tell me your brand, your product and who your ads target. Takes 15 minutes.
2. I research
I scroll the Meta Ad Library and TikTok's Creative Center, read your competitors' active ads, and map what's saturated and what's open.
3. We keep testing
Your first angles and hooks arrive after research. On Creative Strategy, they keep coming — sharpened against your own results, not just the market's.
A note on what this is, and isn't
Research tells you what your market is saying, and where the gap is. It's expert judgment on what's worth testing, not a guarantee of results — every angle still needs to be tested on real budget. See a free example below before you book.